The Origin of Brands: How Product Evolution Creates Endless Possibilities for New BrandsBestselling authors Al and Laura Ries return with a unique look at the process of brand building. They show how successful new brands have been created in the past, and go on to demonstrate how todays new brands and categoriesbe they products or servicescan be most effectively developed from existing products. What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take